Search, Shopping and Performance Max accounts structured to be profitable first and scalable second, with reporting that shows what each pound returned.
Accounts that grow spend without growing margin are usually buying broad, low-intent traffic that reports beautifully and converts badly.
PMax hides where the money goes by default. It can be made legible with the right structure, exclusions and reporting, and we do that before scaling it.
If conversion tracking counts form views or double-counts, every downstream decision is built on a false number. We check the measurement before touching the bidding.
Structure decides what you can control and what you can see.
Nothing else matters if the numbers are wrong.
The click is only half the transaction.
No custom process reinvented per client. The same disciplined loop, applied to Google Ads Management, that keeps every account accountable to revenue, not activity.
There's no hard floor, but below a certain budget the management fee stops making sense for you. We'll tell you on the call if that's the case rather than take the account.
We scope it per account. Percentage-of-spend quietly rewards an agency for spending more of your money, which sits badly with how we work.
Yes, and we'd rather rebuild what's there than start fresh where there's useful conversion history to preserve.
We don't sell a bundle of everything. We do a small number of things at a level most agencies only claim to.
Technical SEO, content authority, and link strategy. We take brands from page three to category leadership, and convert search visibility into recurring revenue, not just rankings screenshots.
Google Ads, Meta, and programmatic, structured around margin, not spend. Every account is built to be profitable first and scalable second.
Creative-led social campaigns across Meta, TikTok, and LinkedIn, built for brands that need attention and conversion in the same breath.
Data-led testing and funnel design. We make sure every visitor your other spend earns actually counts for something.
We start by finding out what's actually happening in your accounts and your market, not what the last agency's report claimed.
A written strategy tied to revenue, not a vague roadmap of tactics. You'll know exactly what we're doing and why.
Hands-on delivery from senior people, not a junior account manager reading a template back to you.
Plain-English monthly reporting against the numbers that matter to your business, not vanity impressions.
Start with a full audit of where you actually stand. No cost, no obligation.
Every account is run by senior people based in the UK, not outsourced.
Plain-English monthly reporting against revenue, not vanity impressions.
Lock you into a rolling contract you can't get out of.
Report on impressions and clicks as if they were revenue.
Outsource your account to a junior with no visibility to you.
Publish a case study we can't stand behind if you called the client.
Most CRMs hand you a generic pipeline and a list of integrations somebody else picked for you. XooDoo CRM is built the other way round: warehouse, logistics, delivery, sales, marketing, and the boardroom, wired around the systems and workflows already running your business, not the ones a platform decided to support.
Real-time stock levels, goods-in/goods-out, pick-and-pack workflows, and low-stock alerts, modelled on how your warehouse actually runs, not a generic inventory template.
Route planning, driver and fleet scheduling, delivery tracking, and proof-of-delivery, built around the vehicles, routes, and couriers you already use.
Pipeline, quoting, deal tracking, and customer records, structured around how your sales team actually works a lead from first contact to close.
Campaign tracking, automation, and attribution connected directly to sales and delivery data, so marketing spend is judged on real outcomes, not platform-reported clicks.
Board minutes, resolutions, action tracking, and document sign-off in one governed record, no more chasing minutes across email threads and shared drives.
Every module is wired around the tools you already run your business on. If a workflow doesn't exist yet, we build it, rather than asking you to reshape your business around ours.
Tell us how your business actually runs. We'll show you what XooDoo CRM looks like built around it.
Fill this in and it opens straight into your own email client, addressed and ready, nothing gets sent anywhere you can't see. We reply personally, no account manager relay, within one working day.
You hear back from a real person, not an autoresponder, within one working day.
A 30-minute conversation to understand your business and whether we're actually the right fit.
A plain-English scope and price, no jargon, no obligation, usually within five working days.
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Hello, I'm Wren, XooDoo's marketing assistant.
Ask me about SEO, paid media, paid social, CRO, or how to get started.