SEO · E-commerce

E-commerce SEO measured in revenue, not sessions.

Category architecture, product page optimisation, faceted navigation and technical health for stores where organic search has to carry real margin.

Free
Audit first, no obligation
Senior
People on every account
No
Rolling contracts
Who This Is For

Recognise one of these?

Category pages don't rank

Category pages are where commercial search intent lands, and on most stores they're thin, templated and internally under-linked. Fixing that is usually the fastest revenue available.

Filters have generated thousands of URLs

Faceted navigation left unmanaged buries your real pages in near-duplicates and burns crawl budget on combinations nobody searches for.

You're replatforming

A migration is the single most common way an e-commerce site loses years of accumulated organic revenue in a weekend.

Our Approach

How we actually do it.

01

Category and taxonomy

The commercial backbone of any store's organic performance.

  • Search-demand-led category structure
  • Category content that isn't filler
  • Internal linking and hub design
  • Pagination and sort handling
02

Product pages at scale

Thousands of pages need a system, not manual editing.

  • Templated optimisation that still reads naturally
  • Duplicate and variant handling
  • Product schema and rich results
  • Out-of-stock and discontinued strategy
03

Migration protection

Planned properly, a replatform costs nothing in rankings.

  • Pre-migration crawl and benchmark
  • Redirect mapping and validation
  • Staged rollout monitoring
  • Post-launch recovery tracking
Our Process

The same four steps, every account.

No custom process reinvented per client. The same disciplined loop, applied to E-commerce SEO, that keeps every account accountable to revenue, not activity.

What You Get
  • Category architecture mapped to actual search demand
  • Scalable product page optimisation rules
  • Faceted navigation and crawl budget strategy
  • Product and review schema implementation
  • Migration redirect map and validation, where relevant
  • Reporting against revenue and margin by category
Every Account, Every Month
01Audit
02Plan
03Execute
04Report
Questions

E-commerce SEO questions, answered honestly.

Shopify, WooCommerce, Magento and custom builds. The principles hold across all of them; the implementation detail differs.

Yes, and it's usually better that way. Knowing which terms you already buy profitably tells us where organic will pay back fastest.

Then manual optimisation is off the table and the work becomes rules and templates. That's a different engagement, and we'd scope it honestly rather than pretend otherwise.

Let's make your marketing accountable.

XOODOO
Every Page, One Place

Site Map

Looking for the machine-readable version? sitemap.xml
What We Do

Four disciplines. One accountable standard.

We don't sell a bundle of everything. We do a small number of things at a level most agencies only claim to.

Technical SEO, content authority, and link strategy. We take brands from page three to category leadership, and convert search visibility into recurring revenue, not just rankings screenshots.

Google Ads, Meta, and programmatic, structured around margin, not spend. Every account is built to be profitable first and scalable second.

Creative-led social campaigns across Meta, TikTok, and LinkedIn, built for brands that need attention and conversion in the same breath.

Data-led testing and funnel design. We make sure every visitor your other spend earns actually counts for something.

How We Work

A process built to survive contact with reality.

01

Audit

We start by finding out what's actually happening in your accounts and your market, not what the last agency's report claimed.

02

Plan

A written strategy tied to revenue, not a vague roadmap of tactics. You'll know exactly what we're doing and why.

03

Execute

Hands-on delivery from senior people, not a junior account manager reading a template back to you.

04

Report

Plain-English monthly reporting against the numbers that matter to your business, not vanity impressions.

The Honest Version

No fabricated case studies. Just what we can prove.

Free
SEO Audit

Start with a full audit of where you actually stand. No cost, no obligation.

UK
Based Team

Every account is run by senior people based in the UK, not outsourced.

Real
Revenue Reporting

Plain-English monthly reporting against revenue, not vanity impressions.

What We Won't Do

Lock you into a rolling contract you can't get out of.

Report on impressions and clicks as if they were revenue.

Outsource your account to a junior with no visibility to you.

Publish a case study we can't stand behind if you called the client.

XooDoo CRM · Tier 3 CRM Platform

Your business, built into one system.

Most CRMs hand you a generic pipeline and a list of integrations somebody else picked for you. XooDoo CRM is built the other way round: warehouse, logistics, delivery, sales, marketing, and the boardroom, wired around the systems and workflows already running your business, not the ones a platform decided to support.

Off-the-shelf CRM
  • Built around a vendor's chosen integration list
  • Generic pipelines you reshape your process to fit
  • Warehouse, logistics & governance need separate tools
  • One-size-fits-all, priced by seat and by add-on
XooDoo CRM
  • Built around the systems you already run
  • Workflows modelled on how your business actually operates
  • Warehouse to boardroom in one platform
  • Shaped around your operation, not a template
Every Part of the Business

Real-time stock levels, goods-in/goods-out, pick-and-pack workflows, and low-stock alerts, modelled on how your warehouse actually runs, not a generic inventory template.

Route planning, driver and fleet scheduling, delivery tracking, and proof-of-delivery, built around the vehicles, routes, and couriers you already use.

Pipeline, quoting, deal tracking, and customer records, structured around how your sales team actually works a lead from first contact to close.

Campaign tracking, automation, and attribution connected directly to sales and delivery data, so marketing spend is judged on real outcomes, not platform-reported clicks.

Board minutes, resolutions, action tracking, and document sign-off in one governed record, no more chasing minutes across email threads and shared drives.

Every module is wired around the tools you already run your business on. If a workflow doesn't exist yet, we build it, rather than asking you to reshape your business around ours.

Built for one business: yours.

Tell us how your business actually runs. We'll show you what XooDoo CRM looks like built around it.

Start a Project

Tell us the problem, not the project.

Fill this in and it opens straight into your own email client, addressed and ready, nothing gets sent anywhere you can't see. We reply personally, no account manager relay, within one working day.

Email Us Directly
hello@xoodoo.co.uk
What Happens Next
01
Enquiry Received

You hear back from a real person, not an autoresponder, within one working day.

02
Discovery Call

A 30-minute conversation to understand your business and whether we're actually the right fit.

03
Written Proposal

A plain-English scope and price, no jargon, no obligation, usually within five working days.

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W
Wren · Marketing AssistantOnline · XooDoo

Hello, I'm Wren, XooDoo's marketing assistant.
Ask me about SEO, paid media, paid social, CRO, or how to get started.

Hello, I'm Wren, XooDoo's marketing assistant. Ask me about SEO, paid media, paid social, CRO, or how to get a free audit.
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